Tuesday, July 15, 2014

Brilliant Book Benches

In 1999 I helped create the Benchmark Project in the East Village of San Diego as part of the Urban Art Trail. Here are some of the artistic benches created by local artists that were auctioned off to raise funds for Art Education programs.







I was thrilled to see these beguiling book benches now gracing the streets of London. What an incredible idea to promote literacy by paying tribute to stories like The Lion, the Witch and the Wardrobe, Sherlock Holmes, Peter Pan, Through the Looking Glass and other stories linked to London. The inventive book shaped benches created in connection with Wild in Art by professional illustrators and local artists will be auctioned off in October to raise funds for the National Literacy Trust. Their objective is to build literacy levels for disadvantaged children and young people across the UK.  Here are a few photos with thanks to photographers who posted their shots of London on Instagram. To see all the benches visit the Books About Town website.  Brilliant!

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Tuesday, July 8, 2014

Poster Poster






































Thanks to Poster Poster for featuring the ReImagine poster I created for the Americas Latino Eco Festival on Poster Monday yesterday. Fresh type design by Lulubi Garcia. Seemed like a good time to look back at some of the other posters I've created over the years for a variety of organizations, political and social causes. The idea is the important thing when coming up with a poster. I start by thinking about the audience and how to communicate a message with impact.


Americas Latino Eco Festival Series















When working on a series like the Americas Latino Eco Festival I wanted to find a fresh approach as so many concepts had already been tried. Although I observe trends my goal with these posters was to search for simple, concise ideas that would send a message.

THE IDEA COUNTS
I start with lots of words and thumbnail drawings to get the ideas flowing. The five Rs of conservation are reduce, reuse, recycle, restore and replenish. I played off this mantra by adding to that list with reflect, re-flourish, reawaken and re-imagine.

GET CONSISTENT
Once I had these themes I was challenged to unite the poster series yet keep each individual poster compelling. I decided to design a background element and leaf/teardrop shape that is a repeating element used in different ways. You can find it in the bird wings, flower petals, tears and leaves. Then I consistently implemented textures I had photographed in my hometown of San Miguel de Allende, Mexico to add emotion to the posters. The deconstructed type designed by Lulubi Garcia is also a unifying element. 

COLOR AND TEXTURE
The posters below became official campaign posters of the 2008 and 2012 campaigns targeting Latino voters. I employed textural affects and motifs this demographic would connect to. Latinos have no chromphobia so my approach to color was to interpret the vision and determination of the President in vibrant hues they would relate to. I spend long hours developing painting techniques and photographing textures that I can add digitally to my compositions.

2008 Obama Election Campaign
2012 Obama Re-election Campaign




















One World, Many Stories Reading Program for Kids





National Book Festival Poster

San Miguel de Allende Chamber Music Festival

Southern California Fire Relief


Bird Day Illustration for a poster. Type design by U.S. Fish and Wildlife Service.
Gil and Lobo Concert Poster

Gator by the Bay






































































































































Read Across America Poster Illustration. Type by CTA.

Latino Film Festival Poster